Client Profile:
The client is a young company (4 years old, 70 employees), led by a young entrepreneur.
The enterprise distributes an energy drink. Within a short period of time the client became Nr. 2 on Phnom Penh’s market thanks to outstandingly clever strategies.
The manufacturer of this drink is located in Malaysia/Penang. They support the client in marketing activities.
Tasks:
The company expected an expert who could offer strong and valid recommendations about the existing company policy (check-up) as well as to give advices in developing new domestic markets and use synergies.
Results:
Reinforce the client’s decision in continuing their incentive policy combined with a very active marketing.
Separation of the two main markets in order to create possibilities to individualize their strategies with appropriate measures.
Permanent controlling of all marketing goals set and improving efficiency of the appropriate instruments.
