Client Profile:
The client is a Business School university and offers professional, functional and practical programmes and courses. The academic programmes are designed according to the need of the country and the international trend in management education. The main objective of School of Management is to contribute to the development of efficient and capable manpower for the business, government, and social sectors. The School of Management currently offers four programmes, namely Ph.D. in management, M.Phil in management, MBA & BBA in Masters and Bachelor Level.
Tasks:
Develop the syllabuses for new programmes on Business Intelligence and Business Analytics
Results:
- We developed a Business Intelligence (BI)/Business Analytics (BA) syllabus, based on the client’s needs, the expert experiences and the similar approaches by other relevant Universities, including the tools to be used in the programmes and how to gain free access to them.
- We outlined an Artificial Intelligence (AI) syllabus to be introduced at PUSOM successively with BI/BA, based on other Universities’ approaches and the expert experiences.
- We developed a Business Consulting syllabus to be added to the current MBA programme as a specialisation and to be introduced at the BBA level.
- We developed a Digital Marketing Programme to be added to the current set of courses already existing at PUSOM.
