Client Profile:
Founded in 2016, the client is a buyer of peanuts as well as a producer of high-quality peanut butter, located in Kothan and Kathmandu. Currently 15 employees (2 full-time/13 part-time, 93% female) are engaged in this business with the aim of enabling the female population in Kothan to earn an independent income. A Japanese-based company and peanut butter brand owner is the driving force behind the innovation, marketing and sales philosophy. The product is currently sold at local food markets and in tourist shops as well as direct to consumers in Japan via the Internet.
Tasks:
Since the filling of peanut butter jars and direct export to Nepal is not possible at the moment, the current sales channel via Japan for third countries must be investigated. For this purpose, the import regulations and approvals for food must be fulfilled depending on the destination country. Sales/distributor partners will have to be found. Price structure, market positioning and sales philosophy should be tailored to a target group in the high price and high-quality segment (business plan/marketing plan). Organic and/or Bio label certification is necessary in the medium term for sure.
Results:
The company and brand is now registered in the USA and a first sales partner has been found in Singapore. The bottling in Nepal is in progress and the export license has been applied for. The cost structure was examined and optimization options suggested. Due to the Covid pandemic, many activities are currently not possible, so other target markets such as Europe can only be tackled later.
