Swisscontact Georgia contracted a local consultant to develop a model to support domestic SME producers of construction materials in cooperation with a nationwide construction industry body. The increasing demand for construction activities highlights a shortfall in the domestic production of construction materials.
The coaching activities should lead to an increase in the productivity and quality of rural and local production of construction materials and thus to a noticeable reduction in dependence on foreign suppliers. Another effect would be the development of jobs in rural areas.
The expert’s task was to support and advise the local consultant with his own experience in coaching activities in the construction industry to develop a feasibility study, a coaching program for small and medium construction companies/manufacturers of construction materials, and recommendations for a pilot sequence of coaching. A major challenge was to develop the basis for convincing the construction industry body to act as the sponsor of the initiative.
The expert supported the local consultant in the creation of a possible coaching model for SME manufacturers of building materials. Numerous practical examples and documents were prepared by the expert. These strengthened the argument that coaching can be an effective solution for the self-development of SME construction companies / building materials manufacturers.