Client Profile:
Talented designer with a distinct idea about fashion.
Innovative in applying existing fabrics combined with own additions and accents like lace, beads etc.
Tasks:
- Advising on the development of an international fashion collection, which can become successful.
- Advising in making choices for target group and price level.
Results:
Results were negatively influenced by the impossibility of working on location. Taste level, technical instructions in detail etc were difficult to make from a distance. The most concrete result was the new webshop, which will go online soon.
It was a pleasure to advise this client. There are certainly growth opportunities for her. My advice would be, as soon as it is possible again, to carry out an on-site assignment in order to connect better with international trends.
