Client Profile:
Hotel/Restaurant changed ownership earlier this year. The hotel has 18 rooms and 2 restaurants and employs 17 staff members. The hotel will be rebranded within weeks and not only have another name but also a strategy targetting a different clientele.
Tasks:
Define a marketing strategy for a new concept. Measures to increase brand awareness after the change of name and increased presence on social media. Tools to get a better quality of staff. Advise on changes to be made to the hotel rooms and better overview of the financial results.
Results:
Tools to improve the quality after rebranding have been given but have to be implemented now. The hotel will operate under the new name within weeks. The expert has shown how to become effective in Marketing, Human Resources, Finance and Operational Management.
