E-Learning platform under the name of IDigital, aimed to provide e-learning courses about the use of internet channels and social media, targeted mostly to SME’s and their staff.
- To improve the awareness of IDigital as a leading e-learning platform
- To assist in training of employees
- In general to provide a business plan
The expert introduced a marketing concept of IDIGITAL ”intelligent e-learning”, with the brand slogan of ”the professional way to market online business”. He created the communication story for the website; promoted to make an English version of the website; made a program to inspire the teachers and to work with online trainers; as well as ”how to improve the learners satisfaction”. Finally, he presented a checklist for the assesment of online teachers.